My journal of week 4

30,june 2009
This week ,I learned about promotion campaign.Teacher described usp,aims,impact or appeal,message,medium,rational,emotional and moral.Teacher said that structure has AIDA .It is attention (get),interest(hold),desire(arouse) and action(take action).This is thing important for promotion of advertising. I understood about brand that has rational ,emotional and moral in advertising.Teacher said that there are three point about brand name if it lose action in brand name.I got knowledge brand name in my blog.I learned about buyer readiness stage .I got knowledge about this subject and happy in class.
2,july 2009
Today,my friend and I joined activity in classroom with teacher.Everyone divided eight group.Each group thought about brand name .Next day,everygroup has presentation and role play about brand name that we thought it.We have very happiness and got knowledge together.Teacher is sharing each group.Everybody are laughing that teacher talk opionion in group.