Rational

Why do you choose the Billabong product?

I choose this product because it is a famous product worldwide.It attract to me.This product is strange and new brand that it is interesting for customer.It has to change product design every season.It is prominent point tham other brand.

Generally,everybrand has a competition in the market world especially the sport shoes market.

In the world ,there are many brand for customer.There is the only Billabong sport shoes that connect to every country.It is well-known every country.It is popular in the personal group.The Billabong shoes sell for skateboard and Hip Hop that it is personal product.The skateboard is the best favourite for me.It effect to choose this brand.

Nowadays,the billabong shoes is the forefront in the maket world.It is growing very fast in the business because this company has good management,good profile,good professional and high quality product.

So,I believe that this brand is growing in the business forever.It is the product that every

Promotion strategy

The Billabong shoes has many advertising that make everybody to know about Billabong worldwide.Billabong use advertising for communication to customer in the world.The billabong shoes can communicate to abroad quickly and clearly about advertisment.the most of advertising is website that make every country to know it.Billabong use persuasive advertising to customer.They use emotional and rational in the advertising.It reflect to soft of feet.They emphasize to feet of customer that they want to give customer please in the brand of us.

Product strategy

The product Billabong is a brand designed by surfers.Before,Billabong is a little

to know for every country.But today,Billabong is a brand that encompasses the Auatralian.There are many style about shoes that attract to teenager.It is shoes that everybody needes.It is the goods that everybody recieve in the world.When we wear billabong shoes that reflect to new experiences about new product.It values to buy it.

Billabong shoes of Analysis

This is structure of Billabong shos that has many benefit from customer.It is peak of the goods Billabong.This company has increase revenue every year.

Target group

Billabong shoes focus on the business shoes.The target group is teenager,Hip Hop and athlete.These group are interesting about modern shoes and beautiful colour.It attract to teenager because it is a good quality and strong.The design is strange and modern.

Company Background

The Billabong'company founded in 1973 by founder surfer Gordan Merchant at heart of Australia
Beginning, Gordan Merchant was designing about surfer'board shorts.It was durable and well priced,but it doesn't successful about Board short
Afterwards,he decided to change the new lines by sale footwear and skate shoes which it was popular in the present.This brand operate to Australia,Europe,Japan,New Zealand and Brazil.Billabong connect in the world.Billabong has many partner in business because it got more benefit every years.

Key successful factor

Key successful factor of Billabong

For management team was a strong that has developing about manufacturing.They has quickly dealt with the other country.

For marketing strategy,they use increase sale volume to customer.They considered satisfy ,quality and comfortable of customer.

For Billabong image,this brand is fresh cool and very modern .They decided to follow every season for attract the customer.

For use Making Business Friend,it was strategy for benefit of company.They use to connect another group.This is the good strategy of Billabong 'company.

For free delivery service.they sent thing directly to customer that make satisfy for customer.They has good stuff that good take care to customer.

For product,it is high quality , modern style and strong product.There are good meterial that sale to customer.It was popular in the present time.

For positioning,it was a good place because of sale at Departmet store in every country.It was good lacation for selling to customer.Department store has many people.It was more revenue.It was appropriate for selling Billabong shoes.

For price,it was expensive ,but value with this brand.

For promotion,they used advertising in the internet because it can connect the goods every country.

Reflection

This is reflection of Billabong'company.

Billabong company use manufacturing in the USA.They update manufacturing technologies about designs shoes all the time.They are giving extreme care to detail and special attention to the comfort of the foot.The shoes of them are sexy shoes that it make them proud about this design.They emphasized quality and strong .It is satisfaction to customer.I find about billabong that the shoes of them is popular of every level.Because they deliver directly to the customer .The shoes is a good quality and modern design that it happend satisfaction for customer who use it.The key successful of billabong is modern manufacture and service that attract to customer.

This is reflection of me.

Firt of all,I don't know about business before.I don't understand in this course.I want to research about business.It make me to know that the marketing is important thing for every company because of they has many competitor in the business.It make me to understand more and more .I can make to my blog.

Before,I choose jusmine spa in my blog,but the data is a little .So,I change Billabong shoes in my blog.This blog get many benefit that can use in the future.In my life,I never make blog .Besides,I study this course .I get to learn about make blog from this subject.It make me high technology and has good think idia.There are many way for small business that I will make in the future.

Finnally,I would like said that "Thank you so much" from bottom of my heart that teacher give many good think for me and take care me.I am fortunate that study with Aj.Gob and this subject. Thank you again.

References

http://www.bharatbook.com/Market-Research-Reports/Billabong-International-Ltd-Financial-and-Strategic-Analysis-Review.html
http://www.novelguide.com/a/discover/cps_03/cps_03_00360.htmlhttp://au.finance.yahoo.com/q/ta?s=BBG.AX
http://www.bharatbook.com/Market-Research-Reports/Billabong-company-profile.html
http://en.wikipedia.org/wiki/Von_Zipper
http://www.billabong.com/
http://en.wikipedia.org/wiki/File:Billabong_Logo.svghttp://www.clotheshistory.com/billabong-history.asp
http://www.google.com/finance?q=ASX:BBG
http://www.slideshare.net/MediaSauce/making-business-friends-using-linkedin-facebook-and-twitter-for-business
http://surfing.about.com/b/2009/07/18/billabong-pro-reflection-and-nathan-fletchers-free-movie.htm
http://www.surfdome.com/Billabong_Shoes-389/13
http://www.surfersvillage.com/surfing/4382/news.htm

LOGO BILLABONG

This is logo billabong shoes.This symbolic is from sufer.It reflected to lifestyle in Australia.It is the symbolic that they mention earth,water ,wind and fire.It will mean in the symbolic.It has mean for Australian.

BILLABONG PRODUCT

This is many style of product Billabong shoes.There are many brand name for Hip Hop and hardcore teenager.Each shoes has many colour and many design for them. It is good looking for them when wear it.It is a great brand for Australian.

VIDEO BILLABONG PRODUCT

This is advertisement of Billabong shoes.It is promotion strategy by video clip in youtube.This advertisement effect to teenager that it is popular for domestic and foreign land.Billabong shoes is highly popular trade.It have promotion that attrack to teenager target group.The Billabong shoes has modern,colour beautiful and strong.It is goods that hit hot for teenager every country.It is the shoes in dream of teenager.

My journal of week 4

30,june 2009
This week ,I learned about promotion campaign.Teacher described usp,aims,impact or appeal,message,medium,rational,emotional and moral.Teacher said that structure has AIDA .It is attention (get),interest(hold),desire(arouse) and action(take action).This is thing important for promotion of advertising. I understood about brand that has rational ,emotional and moral in advertising.Teacher said that there are three point about brand name if it lose action in brand name.I got knowledge brand name in my blog.I learned about buyer readiness stage .I got knowledge about this subject and happy in class.
2,july 2009
Today,my friend and I joined activity in classroom with teacher.Everyone divided eight group.Each group thought about brand name .Next day,everygroup has presentation and role play about brand name that we thought it.We have very happiness and got knowledge together.Teacher is sharing each group.Everybody are laughing that teacher talk opionion in group.

My journal of week 3

22 june 2009
We and teacher are talking about time and place of midterm exam.We agree midterm exam about 25 june 2009.After that ,we study about promotion strategy.It affect to customer that they will buy it.We study about My very numble tips.such as,success is not free,hardworking never kill us,positive thinking.Promotion strategy plus business,discourse and knowledge for succeed.Teacher teach about blog writing by part of speech.beside,teacher teach about marketing mix such as Branding,Positioning,Tarket markets,Key successful factors.After that ,everybody divide eight group.Each person write name of Thai dessert.We play game by use body language and talking English language.who can answer.That person is winner.
24 june 2009
We see advertising from youtube.We make exercise about Brand name.We write about Brand name,Core communicative message,Product unique selling point,Advertising impact from advertise youtube.

My journal of week 2

16 june 2009

This week,we study about brand of goods. Teacher describe about name of brand in your blog.She teach to use language in blog.such as I like you fish. I love your fish Bran.I love your fishy Brand.This is example of teacher.We study about blog.It is unity.It has a focus point in blog.We study about product strategy.product and service .They are thing important in the bussiness.The product strategy have function in managing.such as ,R & P-Apple-Branning-Service-Warranty-Packaging-Support . This is sturcture of Apple Brand.We study about product management of Phillip Kotler.It teacher about create customer value,positioning and Branding.The logo is thing important for promise to customer.such as Samsung,Nokia,Honda,etc.The brand is chid of family.Teacher assign about interview of job. Each group divide 3 person for roleplay about interview of job.

18 june 2009

Each group are roleplay to forward the classroom.The question is "Why are you gualified for this job?" Tell me reasons why I should hire you? So,we are talking about interview of job for practice.Teacher list about the word of jop that interest for us.

My journal

10 June 2009

We study about 4'P in the class .Teacher teach to give student summarize about business of mean and careeers in business. After that everybody share about business.Each group talk about business and careers in business.We study structure of business.We make exercise in the classroom.

My journal

5 JUNE 2009

Teacher teach about principle of marketing concept.We watch youtube about bar of women.
Everybody are opinion about bar.what is it ? After that,we are opinion from youtube.Teacher
teach to make a blog.After,We think to brandname that we like it. Teacher survey about the goods that we wear it.Besides, teacher teach marketing about 4'P such as preduct,price,place,promotion.

my journal

on tuesday, I study about International Trade in the classroom. We are talking about meaning of business .We are opinion about business. Teacher talk about learning of this subject and rule in the class