Rational

Why do you choose the Billabong product?

I choose this product because it is a famous product worldwide.It attract to me.This product is strange and new brand that it is interesting for customer.It has to change product design every season.It is prominent point tham other brand.

Generally,everybrand has a competition in the market world especially the sport shoes market.

In the world ,there are many brand for customer.There is the only Billabong sport shoes that connect to every country.It is well-known every country.It is popular in the personal group.The Billabong shoes sell for skateboard and Hip Hop that it is personal product.The skateboard is the best favourite for me.It effect to choose this brand.

Nowadays,the billabong shoes is the forefront in the maket world.It is growing very fast in the business because this company has good management,good profile,good professional and high quality product.

So,I believe that this brand is growing in the business forever.It is the product that every

Promotion strategy

The Billabong shoes has many advertising that make everybody to know about Billabong worldwide.Billabong use advertising for communication to customer in the world.The billabong shoes can communicate to abroad quickly and clearly about advertisment.the most of advertising is website that make every country to know it.Billabong use persuasive advertising to customer.They use emotional and rational in the advertising.It reflect to soft of feet.They emphasize to feet of customer that they want to give customer please in the brand of us.

Product strategy

The product Billabong is a brand designed by surfers.Before,Billabong is a little

to know for every country.But today,Billabong is a brand that encompasses the Auatralian.There are many style about shoes that attract to teenager.It is shoes that everybody needes.It is the goods that everybody recieve in the world.When we wear billabong shoes that reflect to new experiences about new product.It values to buy it.

Billabong shoes of Analysis

This is structure of Billabong shos that has many benefit from customer.It is peak of the goods Billabong.This company has increase revenue every year.

Target group

Billabong shoes focus on the business shoes.The target group is teenager,Hip Hop and athlete.These group are interesting about modern shoes and beautiful colour.It attract to teenager because it is a good quality and strong.The design is strange and modern.

Company Background

The Billabong'company founded in 1973 by founder surfer Gordan Merchant at heart of Australia
Beginning, Gordan Merchant was designing about surfer'board shorts.It was durable and well priced,but it doesn't successful about Board short
Afterwards,he decided to change the new lines by sale footwear and skate shoes which it was popular in the present.This brand operate to Australia,Europe,Japan,New Zealand and Brazil.Billabong connect in the world.Billabong has many partner in business because it got more benefit every years.

Key successful factor

Key successful factor of Billabong

For management team was a strong that has developing about manufacturing.They has quickly dealt with the other country.

For marketing strategy,they use increase sale volume to customer.They considered satisfy ,quality and comfortable of customer.

For Billabong image,this brand is fresh cool and very modern .They decided to follow every season for attract the customer.

For use Making Business Friend,it was strategy for benefit of company.They use to connect another group.This is the good strategy of Billabong 'company.

For free delivery service.they sent thing directly to customer that make satisfy for customer.They has good stuff that good take care to customer.

For product,it is high quality , modern style and strong product.There are good meterial that sale to customer.It was popular in the present time.

For positioning,it was a good place because of sale at Departmet store in every country.It was good lacation for selling to customer.Department store has many people.It was more revenue.It was appropriate for selling Billabong shoes.

For price,it was expensive ,but value with this brand.

For promotion,they used advertising in the internet because it can connect the goods every country.